(FYI this is formally Faernyn's Grove which is now just our corset brand. Thank you all for your support in helping us get to where we are today)Press ReleaseNo Post-Mercedes-Benz Fashion Week Blues For This Eco-Friendly Fashion Designer Celebrating Fashion Week. "green" designer. Rene´Geneva has a lot to be forward to. Austin. Texas November 13. 2007 – Mercedes-Benz Fashion Week. LA made its mark in the territory usually left to those you may find in the create aisle at Wholefoods or wearing Birkenstock's but if you’ve been into a Wholefoods as of late you will notice a new cause of organic junky including the fashionista and business person alike. Speaking of Wholefoods they also just happened to be one of the sponsors for The Gallery LA’s color Initiative Humanitarian fashion show on October 17th at Smashbox Studios for make Week. Among the designers in the show. Rene´Geneva Design stood out with unique textiles innovative designs and an come to luxury fashion that both an eco-enthusiast and a fashion diva can equally appreciate. "I am absolutely honored and appreciative of the opportunity that The Gallery LA offered us and was really impressed with the production that they put together." says Geneva. Ms. Geneva took to the road after Fashion Week to speak with new accounts in Los Angeles. Sonoma County. Ca and even Flagstaff. Az which led to the sell-out of go immediates and several color schemes in her Spring/Summer '08 line. "Fashion Week really helped us get noticed," says an enthusiastic Geneva. "Before we would get compliments where now we get accounts." Don't worry however. Rene´Geneva create by mental act still has dwell left in her Spring/Summer line to alter last minute orders of eco-chic eveningwear flirty yet utilitarian sundresses and separates and fine-crafted corsets. Coming home. Geneva was ecstatic to find several write ups including two in California Apparel News and a full page bind about her experiences as a designer and as a woman who works with indigenous cultures and fair trade factories in Rare Magazine's make Issue which states. "Geneva's designs are chic and utilitarian with the "Austin gal" very much in mind." Finding a niche for her eco-friendly sophisticated clothing designs has been exciting since few "color" designers can meet the expectations of the modern-contemporary fashion-forward and now eco-aware woman. color bridal remaining a specialty of Geneva she has continued to accept herself time to give personal attention to each bridal order that comes through the door. With the recent go down the runway of the highly-regarded Fashion Week. Ms. Geneva has successfully entered a market eager to receive eco chic change state. Their designs encompass women’s contemporary apparel eveningwear exotic corsets (under the Faernyn's Grove mark label) and bridal made exclusively from organic and eco friendly materials and are offered to an international customer locate. Each change state is either made in the USA or with Fair Trade Labor. Textiles this season include Sustainable Biodegradable Product™ rated hemp blends. Tencel. "peace" silk. SKAL certified organic like and bamboo. More exclusive designs use rare fabrics made from channelise bark and hand woven silk. Most designs from this season carry a "carbon neutral" certification that offsets the carbon necessary to bring a garment to life through their “Fashionably Neutral Carbon schedule™” which is the first of its kind in the luxury apparel industry. Company efforts help higher causes including the “Scraps for Schools” program which recycles fabric scraps for children’s art projects and the “Sun Power Project,” which will implement the installation of solar electricity into a needy community in Central America. While Mercedes-Benz Fashion Week has certainly helped spotlight Rene´Geneva Design it won't slow down their momentum working with fair trade causes or other environmental and social efforts. "If anything it fuels our passion and validates our mission and goes to prove that you can build a successful business while still maintaining your ideals." says Geneva. On Tuesday. November 20th. Rene´Geneva Design is hosting a Fashion Week Afterparty in Austin. Texas to celebrate all of the hard work and effort that she her staff and friends have endured through this past well-received year. It ordain be an Austin-style event with live music models video from the show catering and giveaways with sponsors including Rare Magazine and EcoClean Drycleaners.###Rene Geneva Design Studio and Showroom509 West Elizabeth StreetAustin. Texas 78704512.762.2918 More information may be found at Articles cited and EPK may be found at Press Inquiries may contact info@mycorset com
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